This is my final out of my three sequel and favorite thematic campaigns for this gorgeous country I am blessed to live in..
I am quoting Peter Economides. "Greece, one of the greatest brands, that's never been branded". Thank you for starting all this. Thank you for rebranding our country. See you in Greece.
It is this time of the year where the mediterranean countries our launching their summer campaign. Something different is happening in this southeastern country. Something is changing... Do you feel it? I am sharing my favorite campaigns for this year.
Vouliagmeni (Greek: Βουλιαγμένη, meaning "sunken") is a seaside town and former municipality 20 km south of Athens, Greece. Since the 2011 local government reform it is part of the municipality Vari-Voula-Vouliagmeni, of which it is a municipal unit. Its population was 6,442 at the 2001 census. Vouliagmeni is among the most expensive areas of housing real estate in Greece and Europe. In 1993 and again in 2009, it hosted the annual meeting of the Bilderberg GroVouliagmeni (Greek: Βουλιαγμένη, meaning "sunken") is a seaside town and former municipality 20 km south of Athens, Greece. Since the 2011 local government reform it is part of the municipality Vari-Voula-Vouliagmeni, of which it is a municipal unit. Its population was 6,442 at the 2001 census. Vouliagmeni is among the most expensive areas of housing real estate in Greece and Europe. In 1993 and again in 2009, it hosted the annual meeting of the Bilderberg Group.
Vouliagmeni sits on the southwestern foot of the Hymettus mountain range. It is bisected by a palm tree lined boulevard, Athinas Avenue, which arrives from Athens as Vouliagmenis Avenue, then runs parallel to the seashore and continues southwards. The area east of the main road is the rocky slope of a foothill of Mount Hymettus, and the bulk of the town is built there, along with the local elementary school, post office, banks and town hall.
The western half, located between Athinas Avenue and the sea, is covered with pine trees and consists of two peninsulas, Megalo and Mikro Kavouri ("Big Crab" and "Little Crab") that feature sandy and pebble beaches in between rocky shores, luxury hotels (including the Astir Palace Hotel occupying most of Mikro Kavouri), the local high school, the picturesque chapel of "St. George of the crab", two marinas, an aquatic sports club (the "Nautical Club of Vouliagmeni"), a sports club (football, basketball, volleyball, tennis) and upscale restaurants, taverns and cafeterias on the waterfront.
Immediately to the south of town and very close to the sea, a rare geophysical formation is to be found that gave the suburb its modern name: Lake Vouliagmeni ("Sunken Lake"), a small fresh-water lake fed by underground currents seeping through the mass of Mount Hymettus. It was once a large cavern that collapsed following an earthquake, probably during the early Middle Ages.
The outline of the collapsed cavern roof can be clearly discerned from a distance. The lake stands at a 40 cm elevation, and its water maintains a constant 24 degrees Celsius temperature year round. It continues deep inside the mountain in an underwater cave never fully explored, as its end seems impossible to trace even by employing sonar detection. Many underwater expeditions have been carried out in order to chart it, and a few amateur divers have drowned trying. Because of its constant and comfortable water temperature, the lake functions as a year-round spa.